Mary Ann takes a hands-on approach to running her business. She works side-by-side with her team on client management and on the development of every media program.

Her passion for direct response stems from a long history with both the client and agency sides of the business. She managed the direct response program at Gateway Learning Corp., publisher of the well-known educational product, “Hooked on Phonics.” She spent six years in direct marketing at SyberVision, where her vertical marketing of “The Pimsleur System” foreign language products returned the company to profitability in the mid-1990s.

Earlier in her career, Mary Ann cut her teeth in the direct response world at Maher, Kaump & Clarke Advertising in Los Angeles and at publishing powerhouse, Knapp Communications.

Mary Ann lives with her husband and two children in Alameda, California. When not strategizing media buys, she spends her time enjoying her husband Frank’s gourmet cooking, working out at the gym (a must due to Frank’s gourmet cooking!), and planning the next family vacation.

Erica joined Bautista Direct Marketing in February 2004 as an Assistant Buyer, where she developed the negotiating skills necessary for buying valuable media at the lowest possible cost. Currently, Erica focuses on buying terrestrial radio, analyzing direct response campaigns and proposing ideas for furthering the success of each campaign.

Prior to joining Bautista Direct Marketing, Erica was a Marketing Manager at Lucent Technologies where she coordinated sales goals initiatives for the entire Lucent sales force. Her primary responsibility was managing and marketing the sales force web site through email blasts, product CDs, collateral and web seminars.

Erica holds a Bachelor of Arts degree from the University of California at Berkeley. Her hobbies include hiking, dancing and being a soccer mom for her three young children. Erica is also an avid Cal football fan. Go Bears!

Prior to joining Bautista Direct Marketing, Johanna had worked in the marketing department of Mikuni Restaurant Group, Inc. where she helped develop promotional campaigns, worked with advertisers to meet advertising and production initiatives, and helped manage special events, websites, and employee newsletters.

Johanna received her Bachelor of Arts degree in Communication Studies with minors in Business Administration and Marketing from California State University, Sacramento. After commuting to work for the first year and a half, Johanna now resides in the Bay Area with her fiance and two puggles, Porkchop and Sami.

With over 20 years experience in all aspects of corporate accounting operations, Rhonda brings a wealth (pun intended) of experience to BDM. Her vast knowledge comes from her time with Fremont Investment Advisors as Senior Accountant, Tesseract Technology as Accounts Receivable/ Revenue Supervisor and BankAmerica Corp.

Rhonda is a Bay Area native who enjoys her free time at her son’s swim meets and supporting her husband’s volunteer activities. She holds a BS in Business Administration from San Francisco State where she graduated Cum Laude.