Industry news and information, calendar of events, links to trade pubs and trade organizations.
Industry News
- Sonic goes direct with "Those 2 Guys" campaign
Sonic Drive-In launched its "Those 2 Guys" campaign on Feb. 22, after a two-week "prelaunch phase" that included a number of direct elements, such as an online petition and social media pages.
- HopStop selects Mocean Mobile to drive geo-targeted ads
HopStop has selected Mocean Mobile, a provider of mobile advertising technologies, to drive location-based mobile ads on devices using iOS, Android, Windows Mobile and BlackBerry operating systems, said HopStop CEO Joe Meyer.
- Facebook to launch upgraded ad product
Facebook will release a new, upgraded ad product on February 29, the company confirmed today to Direct Marketing News. The social network is expected to introduce these new ad products at the fMC event for marketers.
Calendar of Events
| 07/07/2009 | 10 Tips To Winning At Consumer Centricity | Virtual Seminar | Register Now! |
| 07/09/2009 | Mobile Commerce Spotlight | New York, NY | Register Now! |
| 07/21/2009 | Avoid Green Fatique & "greenwashing"-Rules & Regulations for | Virtual Seminar | Register Now! |
| 09/13/2009 | 2009 ERA D2C Convention | Las Vegas | |
| 10/15/2009 | New Media Expo 2009 | Las Vegas | |
| 10/17/2009 | DMA09 Conference and Exhibition | San Diego |