Radio planning and buying is our specialty.
As our client, you’ll tap into our 20+ years of radio buying experience and get the full advantage of our expertise. Our years of experience allow us to tailor your buy with precision. We have unique insight into which stations, networks and shows get results for which product genre.
We’ll work side by side and outline goals, metrics and targets by using our traditional mix of research tools and planning that span the radio spectrum:
- national network radio
- local market spot
- exclusive in program opportunities
- remnant buying opportunities.
You will have full access to a menu of opportunities to choose from, that include an outline of proposed markets, hours of airing, ad rates, cpm, audience numbers, frequency of program and more. (And if you are a first time buyer, before we do this, we’ll present you with our dictionary of Direct Response terminology)! And, putting to work our years of experience evaluating media performance from a variety of products and services, we will recommend the buy that is best for your product.
Click on the samples below to hear some of the most successful DR radio spots ever, created by Bautista Direct Marketing!