What's New? Our new website! Check us out!
It’s Spring and there’s a budding new energy here at Bautista Direct Marketing. We spent the cold winter months working with our Marketing Consultant to create a whole new look for BDM and a new web presence. We love our new style and we hope you do to. If you are reading this, you’ve seen our new site and hopefully have found the information you were looking for. Keep checking back with us, we’ll keep you informed on industry issues and of course what’s going on with us here at BDM.
Speaking of things online and digital…we are constantly refining the art of using digital media for effective direct response campaigns. We have put podcasts to work for some of our clients and seen fantastic results. The key here is to align the advertising offer and industry with the podcast content, and then to negotiate low CPM rates and in some cases even live reads and endorsements. This is a brand new audio channel and still quite young, however we have found specific methods that can drive the desired results in both CPL and sales ROI.
Give Mary Ann a call at 510-337-1095 or email her at mab@bautistadm.com if you want to learn more.
On the travel front, we are just back from the San Francisco AdTech April 21-23, where we met with many of our current media partners as well as made some new contacts. We find these events to be very beneficial to our clients, as we are constantly working to expand what is working for them.
We’ll also be attending the Response Expo show in San Diego, May 19-21. If you’ll be there, be sure to let us know so we can set up a time to meet.
Thanks for spending some time with our new website, drop us a note and let us know what you think, we are always open to your suggestions!